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"The Smartest Team": Staking Out The Sensible Middle In The Polarized Debate About Football

It has been an exciting week for those of us who worked so hard over the past two years to produce The Smartest Team: Making High School Football Safer.   

After kicking off with our premiere on Oklahoma Educational Television (OETA - PBS) in August, and with stations in North Carolina and Colorado having aired the documentary in September, the beginning of October marks the first full week of broadcasts on PBS stations in more than ten states. 

The buzz about the PBS documentary, "The Smartest Team," has been overwhelmingly positive, but some appear to be working overtime, on Twitter, through a whisper campaign, and via other back-channel means, to cripple MomsTEAM's ability to get its message out. Brooke de Lench explains.
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