Brooke de Lench

One of my biggest gripes about the media in the age of Twitter and ever-shorter attention spans is that it doesn't lend itself well to an examination of issues in the depth they deserve.  

Recently, I was asked a series of questions by a newspaper journalist for a story on a concussed athlete who had decided to quit football despite being cleared by the team doctor to return to play.

Even though I knew that 95% of what I said in my emailed response would never make it into the story, I nevertheless spent the time formulating thoughtful responses, hoping that at least some of what I offered would avoid the cutting room floor.

Ask the average person what special day is celebrated in May, and most will say Mother's Day. Ask sports fans who athletes most often thank when they are interviewed on television after a big win, and they are most are likely to say their moms. Now, ask someone in what month does the country celebrate National Sports Moms Month, and I bet you would be met with a lot of quizzical looks.

Fact is that there hasn't been such a month, at least one that I could find. So, in 2012, I decided to declare May to be Sports Moms Month.

The decision by San Francisco 49er Chris Borland to retire from the NFL after just one season out of concern for the long-term effect of head trauma has predictably generated a media firestorm. But lost amid the hoopla is what it means for sports parents.

Here are two lessons I think parents with kids playing -- or considering playing -- football or other contact and collision sports can take away from the Borland retirement, and one lesson they shouldn't take away:

In July 2013, the National Operating Committee on Standards for Athletic Equipment ("NOCSAE") published a press release on its website stating that football helmets equipped with add-on products that were not originally affixed to the helmet during lab testing "void[ ] ... the helmet manufacturers'] certification of compliance with the NOCSAE standard." 

In two days, espnW and the Aspen Institute Sports & Society Project will co-host an espnW: Women + Sports Summit at which they will report the results of a survey in which a nationally representative sample of moms were asked what they wanted and needed for their kids from youth sports. At the conclusion of the summit, a group of thought leaders will react to the survey findings and explore issues facing both moms and their daughters in sports during a Project Play roundtable .